Toyota Motor Vehicles: SWOT Analysis

Toyota Motor Vehicles: SWOT Analysis Toyota Motor Vehicles Background Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the worlds second largest automaker of automobiles. The founder of Toyota is Kiichiro Toyoda, who born in 1894, and the son of Sakichi Toyoda, who was popular in the invention of the automatic loom. Toyota motors became a mainstay of Japan economy 1n 1960. And it get great growth in this time. And the annual sale of TMC in Japan was about one million dollar I 1962 Introduction Toyota Motor Corporation, being a multinational is the worlds largest automaker in terms of sales volume. As of 2008, Toyota employs approximately 316,000 people around the world in comparison to second ranked automaker General Motors 266,000 employees. The company is mainly engaged in automobile business and financial business. In end of 1989, Toyota started its manufacturing in Europe by having two main manufacturing plants working in UK. It provides all ranges of cars from mini vehicles to big trucks. Toyota Philosophy Toyotas management philosophy has evolved from the companys origins and has been reflected in the terms Lean Manufacturing and Just In Time Production, which it was instrumental in developing. The Toyota Way has four components: 1) Long-term thinking as a basis for management decisions, 2) a process for problem-solving, 3) adding value to the organization by developing its people, and 4) recognizing that continuously solving root problems drives organizational learning. They deals in wide range of cars like: Avensis Previa Dyna CBU Camry Coaster Land cruiser Prado Fortuner Toyota Motors main competitors: General Motors (GM): It was the worlds largest selling vehicle producer but their market shares were decline in the 80s and mid 90s. Ford: It was the second largest motor car selling and profit making company in the world right behind the GM Company. Chrysler: It was the third main competitor of Toyota. The company was almost gone bankrupt during the 80s but their government support their company and saved them. Main Body SWOT Analysis (S)trengths One of the main biggest strengths of Toyota is the JUST IN TIME concept. Just in Time spirit implies to the two opposing forces of providing fast and flexible response, and yet building mechanisms and systems that are efficient and waste-free. The concept is to provide the right product and information, at the right time, in the right amount, in the right manner, while maintaining high standards of efficiency and cost control. JIT has resulted in ZERO inventory and enormous saving in the cost. The company has recorded a strapping financial performance in recent years. Toyota Motors revenues increased at a compound annual growth rate of 11.1% during 2004-08.The Company also had witnessed a considerable increase in profitability. During 2004-08, the average operating profit margin and net profit margin of the company stood at 9.1% and 6.5%, respectively. The strong financial performance of the company has contributed to its market domination. This, in turn, enhances investors confidence in the company for investment. Toyota is one of the top leading automotive brands in the world. In the annual ranking of top 100 global brands by BusinessWeek and Interbrand in 2008, Toyota figured in the sixth position. According to the survey, Toyotas brand value has increased by 6%, to reach $34.1 billion in 2008. In addition, it is the highest ranking automotive brand name in the world. It is ranked well ahead of its competitors like Mercedes, BMW, Honda, Ford, Hyundai, Porsche and Nissan. For instance, in the same period, Ford has been faced with a number of troubles, including a failure to meet its goals for SUV mileage gains or to exploit its well-regarded Escape hybrid; subsequently, the brand value of Ford fell by 12%, to $7.9 billion in 2008. Toyotas luxury car, Lexus, also has an independent ranking in the top 100 global brands. The brand value of Lexus was around $3.6 billion, with a ranking of 90. Some of the other popular product brands of the company include Corolla, Camry, Sienna, Prius and Scion. The companys strong brand image gives it considerable competitive advantage and helps the company to register higher sales growth in domestic, as well as in international markets. In 2003 Toyota has beaten its rival Ford into third spot, to become the Worlds second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to turn manufacturing and quality. The company makes a large range of vehicles for both private customers and commercial organizations, from the small Yaris to large trucks. The company uses marketing techniques to identify and satisfy customer needs. Its brand is a household name. The company also maximizes profit through efficient manufacturing approaches (e.g. Total Quality Management). (W)eaknesses Usually big setup faces problems during oversupply as in it the company need to make sure that it is the models that consumers want. Toyota markets most of its products in the US and in Japan due to which they are always exposed to fluctuating economic and political conditions. Perhaps that is the reason that now the company is beginning to shift its attentions to the emerging Chinese market. Toyota Motor provides pension benefits and other post-retirement health and life insurance benefits to employees. During the Year 2008, the company incurred post retirement benefit expenses of approximately $709.1m. The company also paid a total of approximately $671.5m for the post retirement benefit plans during 2007. Furthermore, by the end of March 2008, the companys projected pension and post-retirement benefit obligations stood at approximately $14,865.9m as compared to the planned assets of approximately $11,256.4m, resulting into an unfunded status of approximately $3,609.5m. Sizeable unfunded post retirement benefits would force the company to make periodic cash contributions towards bridging the gap between post retirement benefits obligations and planned assets, which would reduce cash available for growth plans. The company needs to keep producing the cars in order to retain its operational efficiency. Car plants represent a huge investment in expensive fixed costs, as well as the high costs of training and retaining labor. So if the car market experiences a down turn, the company could see over capacity. If on the other hand the car market experiences an upturn, then the company may miss out on potential sales due to under capacity i.e. it takes time to accommodate. This is a typical problem with high volume car manufacturing companies. (O)pportunities Worldwide demand for light hybrid electric vehicles (HEV) is estimated to reach 4.0 million units by 2015. Rising energy costs and increased emissions regulations are likely to increase the demand for HEVs, as hybrid engines are more fuel efficient and less polluting than conventional gasoline and diesel engines. The primary markets for HEVs will be within Triad countries (the US, Western Europe and Japan), although the quickly growing Chinese market is also expected to experience relatively strong demand for these fuel efficient and environmentally friendly vehicles. Toyota Motor Company is keen to capitalize on the growing demand for hybrid electric vehicles. The company has spent a large amount of money for the development of hybrid vehicles over the years. The accumulative total of Toyota Motors hybrid vehicle sales reached 1.5 million in June 2008. Furthermore, the company plans to expand its hybrid lineup and achieve annual sales of one million hybrid vehicles by early 2010. For this, the company plans to introduce demand-creating products. The company also launched models such as the Prius and LS600h hybrids at the 2008 Beijing International Automotive Exhibition, held at the new China International Exhibition Center in Beijing. The companys emphasis on hybrid technology will enable it to capitalize on the positive market trends in this segment to enhance its market position Lexus and Toyota now have a reputation for manufacturing environmentally friendly vehicles. Lexus has RX 400h hybrid, and Toyota has it Prius. Both are based upon advance technologies developed by the organization. Such moves can only firm up Toyotas interest and investment in hybrid RD. Toyota Motor has launched several new models in year 008. For example, in April 2008, Toyota Company has displayed a total of 50 concept vehicles at the 2008 Beijing International Automotive Exhibition. The company has launched its models including the compactYaris, the new Vios and Lexus LX570 SUV, along with concept cars such as the iQ compact and the personal mobility vehicle ‘i-REAL. The company also displayed models such as the Prius and LS600h hybrids and the GOA (Global Outstanding Assessment) collision-safety body represented by a Camry and Crown models. Besides helping to garner additional revenues, new models will also help the company to revamp its aging model line up Toyota is going to target the urban youth market. The company has launched its new Aygo, which is targeted at the streetwise youth market and captures (or attempts to) the nature of dance and DJ culture in a very competitive segment. The vehicle itself is a unique one. Convertible, with models extending at their rear! The narrow segment is notorious for it narrows margins and difficulties for branding. (T)hreats The worldwide automotive market is highly competitive. Toyota Motor Company is facing tough competition from other automotive manufacturers in its various markets. The competition among various auto players is likely to exaggerate in light of continuing globalization and consolidation in the worldwide automotive industry. The factors affecting competition include product quality and features, the amount of time required for innovation and development, pricing, reliability, safety, fuel economy, customer service and financing terms. Increased competition may lead the company to lower vehicle unit sales and increased inventory, which may result in a further downward price pressure and can negatively affect the companys financial condition and results of operations. The European Union (EU) Commission and the EU Parliament have adopted a directive that establishes increasingly stringent emission standards for passenger and light commercial vehicles for model years 2005 and thereafter. Under the directive, manufacturers will be responsible for the emission performance of these vehicles for five years or 100,000 kilometers, whichever occurs first. A more stringent Emission standard (EURO 5) is also on the table of the EU legislative bodies and is likely to be effective from 2009. This will create more tough competition to work in EU as they would require more to concentrate on quality which will increase their cost and will lead to increase in prices by which the other competitors in the area would take advantage as their home land? As with any other car manufacturer, Toyota is facing great deal of competitive rivalry in the car market. Competition is increasing almost on the daily basis, with new entrants coming into the market from China, South Korea and new plants in Eastern Europe. The company is also exposed to any movement in the price of raw materials such as rubber, steel and fuel. The key economies in the Pacific, the US and Europe is also experiencing slowdowns. These economic factors are potential threats for Toyota. PEST Analysis (P)olitical Toyota had a lot of help from the local government, including tax breaks. The company is likewise linked closely to the policies ofgovernments, the earnings of banks. Toyota is currently dominated by little more than a handful of firms, each wielding colossal financial, emotional and political power. The companys approach to dealing with political institutions has not always been brilliant. It tends to be good on technical issues, although it has not always fully presented the longer-term options, in order to make the choices and their implications clear. Toyota is expected to sell Indiana and its assets to the world. (E)conomic For much of the developed world, Toyota Company is a pillar company in auto mobile business, a flag of economic progress. The Toyota Company has been a core company, a unique economic phenomenon, which has dominated the twentieth century. However, the automobile industry including the Toyota now suffers from a series of structural schisms and has become riddled with contradictions and economic discontinuities. For the capital markets and the finance sector, it has lost a lot of its significance, as a result of ever declining profits and stagnant sales. The proliferation of products means that it has become hopelessly wasteful of economic resources. While all these and more sound like a very gloomy assessment of such a vast economic phenomenon, the industry is not in the end despondent. A different future is possible for the industry, a highly desirable one. (S)ocial and Cultural Toyotas ability to bring to market world-class vehicles depends, in large part, on the craftsmanship and hard work. As part of the development in automotive industry, the Toyota Company actually affects the society as a whole. It employs millions of people directly, tens of millions indirectly. Its products have transformed society, bringing undreamed-of levels of mobility, changing the ways people live and work. The social value of the additional mobility that this industry brings involves the value of the people being able to commute over longer distances easily, among many others. There are, on the other hand, particular social issues to address in many developing countries, often those that are the result of an undertone of religious faith. Toyota company has the role to play in helping develop the mobility of such countries and it can be achieved at an acceptable social cost of the country is prepared to learn the necessary lessons from those who have traveled this route before it, and to make the necessary investments. (T)echnology In 1994, the Toyota Company had given its employees the challenge to bring up with new technological change in cars. The car for the 21st century. For this purpose a special team was developed to make the car. This team was named as G21 team. In 1997; Toyotas G21 team made a car which is both fuel efficient and environment friendly as well. They made a hybrid car named as Prius. This car was a major success in Japan at that time. Till that time Toyota hasnt introduced this technology outside Japan. In 2001 Toyota introduces hybrid cars worldwide. Hybrid car can be run on engine or battery or both. The production of first hybrid car in Europe was started in 2010. Success of hybrid car can be shown by the fact that over 3,000,000 cars were sold worldwide. There are different models of hybrid cars had been made so far which are as follows, NHW10 Model (1997-2000) NHW11 Model (2001-2003) NHW20 Model (2004-2009) NHW30 Model (2009-till present) Recommendations Toyota is being one of the top motor vehicle producers in the world still needs to do a lot more improvements regarding their quality and services by taking seriously the consumer complaints Since last few months the company is facing some quality issues which need to be rectify soon because some researchers are also pointing out these which is creating a bad impact for the company and its market share. Toyota also had added some experts containing both consumers and experts. They had been recommended by their union back in Japan to review their quality but they are not directly affiliated with the Toyota Company. They also need to review these members and had to directly affiliate them with Toyota. Toyotas main hazard in their success had been their big recall of its cars all over the world. The company had failed to identify and solve this issue and this can create big impact in their sales and perception of their customers while purchasing car. So they need to rectify and solve this problem quickly so that the image of the company can be retained. Moreover they also should make a proper consumer profile on their website as well. This will enable them to easily identify its consumers and make the strategy for marketing according to that. The company had used social media like face book and twitter for the consumers. It is the demand of the time of these days but the problem is that they are not making good use of it. Their participation through these is almost zero. If they improve on that participation and make it more active then that will help the company a lot and can be a good marketing source as well.

Commenting on “Thomas of Monmouth: Detector of Ritual Murder” Gavin I. Langmuir wrote “Thomas of Monmouth: Detector of Ritual Murder”

Commenting on â€Å"Thomas of Monmouth: Detector of Ritual Murder† Gavin I. Langmuir wrote â€Å"Thomas of Monmouth: Detector of Ritual Murder,† which was published in Speculum’s October 1984 issue. In this article Langmuir discusses Thomas of Monmouth’s investigation of St. William of Norwich’s death, and accusations of ritual murder brought against Jews. Langmuir starts the article with some background information on â€Å"The Life and Passion of Saint William the Martyr of Norwich,† written by Thomas of Monmouth.He then makes his thesis statement: â€Å"Williams’s death had occasioned the first of the connected series of accusations from the twelfth to twentieth century that Jews committed ritual murder. † (Langmuir, Thomas of Monmouth: Detector of Ritual Murder, 821) Langmuir’s argument is that Thomas of Monmouth’s book is the modern inception of the myth that Jews commit ritual murder to reenact the crucifixio n of Jesus Christ. Since the accusation of ritual murder was also present in antiquity, Langmuir attempts to prove disconnect between Norwich and those prior myths.He also goes into detail about William’s murder, then Monmouth’s investigation and writings. He convincingly argues that Monmouth had allot to gain both in this world and the next by reporting William’s killing as a ritual murder preformed by Jews. Simply stated, Monmouth saw what he wanted to while investigating the crime. Langmuir uses a broad range of sources in his attempt to prove that the accusation at Norwich was not connected to the two accusations in antiquity. In this attempt he most frequently cites two works by Heinz Schreckenberg. He also cites over ten other authors while bringing this point home.On the other hand Langmuir’s argument of Monmouth’s motivation for creating the myth burrows deeply into a limited body of material, mostly Monmouth’s book itself. He also u ses two other sources when discussing Theobald, and only cites Miracles and Pilgrims by Finucane other than that. In the middle ages people saw Satan as an active force in the world. St. Gregory of Nyssa said when speaking of the Jews, that they were â€Å"confederates of the devil. † (Perry & Schweitzer, Antisemitism, 75) Chrysostom called Jews â€Å"inveterate murders, destroyers, men possessed by the devil. (Perry & Schweitzer, Antisemitism, 75) John (8:44) states in regard to Jews â€Å"You are of your father the devil, and your will is to do your father’s desires. † (Perry & Schweitzer, Antisemitism, 75)Not only were the people of the middle ages on the lookout for the devil, but their church was telling them that Jews were acting as his agents. This set up Jews as an easy scapegoat, and allowed for the creation of the ritual murder myth. In the case of William, Monmouth who was a monk had been predisposed to the notion that Jews were evil. In the gospels rendition as interpreted for centuries, the Jews are perceived as ‘the Christ killers,’ a people condemned forever to suffer exile and degradation. This arch crime of ‘decide,’ of murdering God, turned the Jews into the embodiment of evil, a ‘criminal people. ’† (Perry & Schweitzer, Antisemitism, 18)With this view it only makes sense that Monmouth would look to blame Jews for the boy’s murder, when murdering a boy is exactly something an evil criminal would do. It also makes sense that at the first sign of anything even resembling a crucifixion he would point to Jews, because according to the gospels they had done it before.In 1095 Pope Urban II began the first crusade when he called for â€Å"a religious military crusade to liberate the holiest places in Christendom. † (Laquer, The Changing Face of Antisemitism, 52) Many Jews were slaughtered during this crusade for various reasons. One reason was that the crusaders were to ld â€Å"anyone who killed a single Jew would have all his sins absolved. † (Laquer, The Changing Face of Antisemitism, 52) Authority figures were telling people that Jews are so evil that not only is murdering them OK, but it will even make up for anything wrong they had ever done.This was only fifty years before the incident at Norwich. With that mentality is only serves to reason that when the ordinary unnamed people were presented with Jews as ritual murders, it would be believable to them. In the Article on the top of page 822 Langmuir asks â€Å"who first accused Jews of crucifying a Christian child out of religious hatred? † Langmuir argues that there is not enough evidence to prove who killed William, or why. He does think there is enough evidence to establish that the enduring accusation of ritual murder began with William’s death. We know for certain that Monmouth accused Jews of ritual murder.Langmuir then works backwards from that point to prove that it was the first modern accusation of its kind. Langmuir starts with the first known accusation of ritual murder in recorded history. He discusses how in ancient Greece a story circulated that said â€Å"every seven years the Jews captured a Greek, fattened him up, killed him, and ate parts of him. † (Langmuir, Thomas of Monmouth: Detector of Ritual Murder, 823) He goes on to say that while the story did appear in â€Å"Against Apion,† the book was rare. He details why the book was rare, and does his best to prove a complete discontinuity between this accusation and Monmouth’s.Langmuir then writes about â€Å"The second and only other relevant accusation against Jews in antiquity. † (Langmuir, Thomas of Monmouth: Detector of Ritual Murder, 825) He tells the story of how in approximately the year 415, in the city of Imestar, Jews were accused of taking a Christian boy, tying him to a cross, and beating him until he died. Langmuir argues that while the sto ry did appear in â€Å"Historia Tripartita† only two copies were available in England, and that those copies date from the late twelfth or early thirteenth century, after the incident at Norwich.He also argues that â€Å"those who borrowed from ‘Historia Tripartia’ did so sparingly and most selectively, and the Imestar incident did not interest them. † Again Langmuir proves disconnect between the two incidents. Assuming that these are the only two accusations ever made prior to Norwich, then yes Langmuir answers the Question from the top of page 822. In this article Langmuir’s argument is persuasively supported, but he does not discuss the possibility of ritual murder stories being passed down orally. He also did not look at the possibility of books containing ritual murder accusations that may have been lost to history.For all we know Monmouth may have had a book that no longer exists detailing the accusations from antiquity or accusations we donâ €™t even know about. He is probably right in his conclusion that the incident at Norwich is the first modern accusation brought against Jews, but we cannot be sure. At times Langmuir calls into question other historians work, and makes convincing arguments as to why he thinks there wrong. He wrote referring to M. R. James belief that Monmouth’s book was written in 1172 or 1173 â€Å"there are several indications that the work was not all written at one time. (Langmuir, Thomas of Monmouth: Detector of Ritual Murder, 838) Langmuir did address other historians work on the subject, but sense he was the first person to propose that this was the first modern accusation of ritual murder, there were no other competing theories. I found this article to be very well organized, it laid out information in way that made it easy to understand. I really thought it was a good read, and enjoyed reading it. Langmuir was both interesting and informative. I would recommend this article to a nyone interested in this period in history.

Gender Stereotypes In Disney Princess Culture - 1356 Words

From a young age, princess culture has impacted the lives of numerous people. Some individuals may have spent their childhood in the attire of their favorite Disney princess while they put on their best rendition of the character they admired most. Other children went seemingly unfazed by the phenomenon, as their peers remained spellbound by the magical world of princesses. With Disney’s debut of Snow White and the Seven Dwarfs, princess movies provided the defining factor of the Disney entertainment empire for years to come. From this, fairy tales embarked into a territory that would touch the lives of many in a new way. However, since princess culture has considerably grown, opponents, such as Monika Bartyzel, question if princess†¦show more content†¦By doing so, Disney princess culture increases gender roles and affects how young girls view themselves. Bartyzel’s wide array of evidence to support her claim that princess culture narrowly defines what femininity means to young consumers makes her argument compelling. She used Disney’s unfitting princess makeover of the character Merida from Brave - who desperately fought against princess ideals in the movie - as an example of how Disney has a habit of backtracking their own progress. Bartyzel also provided accounts from mothers who support her claim by expressing that their daughters’ behavior had been shaped by princess culture. Additionally, Disney routinely overshadows the darkness of traditional fairy tales with overly idealistic narratives and has a history of depicting harmful racial stereotypes, problematic female characterizations, and unrealistic storylines (Bartyzel, 2015). Bartyzel examined these stereotypes and problematic characterizations with the design alterations made to Disney princesses; specifically, princesses of color. Finally, Bartyzel reinforced her argument by conveying that women are diverse and to overlook these differences affects how young girls view themselves. Bartyzel’s professional presentation, the various forms of evidence, her counter-arguments, and her examination of the different issues tied to princess culture helped convey a strong argument. Bartyzel is not the only one who believes that Disney has aShow MoreRelatedGender Stereotypes In Disney1711 Words   |  7 PagesNot Born a Disney Princess, but the Tiara May Fit What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. 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As kids grow up and develop, they are exposed to a lot of media from Nickelodeon to Cartoon Network, to one of the most impactful, Disney Channel. When it comes to the media we know that over the course of time things can be skewed to look a certain way and they typically may have subliminal messages. So whatRead MoreAnalysis Of The Movie Princess And The Frog 1211 Words   |  5 Pages The Disney Franchise produced their first African- American princess back in 2009 depicting the classic fairytale story of â€Å"Princess and The Frog†. During the animation, Tiana is an independent, multifaceted woman who is goal oriented causing her to be faced with problems throughout. However, because the film contained the first African-American princess which shed light on many cultural details surely there are going to be problem s associated with various subjects throughout the movie. 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Mental Imagery and Its Impact on Athletic Performance...

Mental Imagery and Its Impact on Athletic Performance Jim just sat there before his match. Everyone else was running and warming up, but Jim just sat there. When the dual started, Jim went out on the mat and pinned his opponent, after showing excellent technique. The rest of the team lost. They didnt understand it; they would work out before the dual and couldnt win, but all Jim did was sit there and he won while showing excellent skill. Later they found out that Jim was using a technique of mental imagery, and he wasnt just sitting there. Many people have wondered about this way to train for sports. Mental imagery is a cognitive psychological skill in which the athlete uses all senses to create a mental experience of athletic†¦show more content†¦A clinical research assistant in sports psychology from the United States says, Elite athletes do this naturally and reinforce it daily until it becomes second nature. Professional bodybuilders have used mental imagery long before the others. Body builder Arnold Schwarzenegger said th at when he was 15 he imagined that he would win the Mr. Universe title (Schlosberg). Mental imagery does not take the place of the physical training, but it just adds to it to make improvements. When a person pictures a positive outcome, they use more of their physical strength. Even though a persons muscles are fatigued and tired a person can use mental imagery to picture themselves doing a picture perfect lift when lifting more weight, which will increase their maximum potential (Schlosberg). According to the article, Mental Preparation and Training (2004) practice is practice, whether it is mental or physical, but J. King (2002) says, Only perfect practice makes perfect. There are many reasons why mental imagery works. Mental imagery can help a person learn faster, and it may even prevent an injury. This applies to weight training in specific. A person may become fatigued and their form goes down hill, but if they use mental imagery they picture each lift perfect so later the form is correct when the lift is actually executed. The task is focused on more if a person uses mental imagery. Another way that mental imagery works is because it boosts a personsShow MoreRelatedHypnosis : Positive Effect On The Performance Of Athletes1511 Words   |  7 PagesHypnosis has a positive effect on the performance of athletes. Though hypnosis and athletic performance are two very different topics, they surprisingly go hand in hand when creating a high performance athlete. Hypnosis is defined as relaxation training which allows a person to become uncritically accepting of suggestions from a certified therapist (Ferguson, 2015). 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These tactics are effective in both athletic training and in the organizational realm because of the way that they help manage stress levels, motivate individuals to complete set goals, mental rehearsal and imaging, and lastly self-talk strategies. These key skills have been shown to transfer between the world of an elite athlete and the average working world ofRead MoreLife Modification For Community Leaders1342 Words   |  6 Pagesclass. During the course, various methods of alternative medicine that were presented in the class are meditation, aromatherapy, Ayurveda, guided imagery, yoga, reiki, hydrotherapy and many more. Meditation According to me, it is a system of concentration or distraction of human mind and body used to reach a higher level of awareness, physical performance, concentration or relaxation generally created from an internal source. The meditation can be practiced for stress management, anger management,Read MoreEffects of Interscholastic Sports on Academic Achievement3231 Words   |  13 Pagesposits the idea that athletics cultivates the qualities necessary to endure the long and arduous climb toward knowledge that is philosophy.(Reid, 2007, p. 167) But still today, it is common to hear faculty discussions degrading the value of athletics from the college level down to junior high school. Many believe athletics represent the worst aspects of academia. Yet the tradition of scholastic team sports has survived. This survivorship suggests a symbiosis between athletics and academics veryRead MoreThe Intervention Strategies Of Self Talk3584 Words   |  15 PagesAbstract This research project will look at how Intervention strategies, namely Self Talk have an impact on an athletes ability in game play. Thirty participants from an NBA Basketball squad had their first season scores recorded for field, Cognitive Anxiety (CA), Somatic Anxiety (SA), Self Confidence (SC), successful shots (SS) and Missed Shots (MS) the squad were then randomly assigned as either Intervention or Control Group, the Intervention Group were subjected to a season of the Self TalkRead MoreThe Psychology of Sports Essay1921 Words   |  8 PagesThese pressures can inhibit an athlete’s performance substantially; therefore, the pressures need to be dealt with by psychologists. The effectiveness of sports psychology is demonstrated through the fields many theories, applications, and variety of techniques and procedures. Sports psychology can be defined as the study and application of the attitudes and behaviors of athletes (including team athletes) that impact (either positively or negatively) performance in sports or competitive settings. TheRead MoreNike Marketing Strategy4572 Words   |  19 PagesFootwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the â€Å"Swoosh† logo and the â€Å"Just Do It† slogan. Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka TigerRead MoreBrand Equity10809 Words   |  44 Pagespolitical or social cause). A brand is a product then but one that adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. These differences may be rational and tangible -- related to product performance of the brand -- or more symbolic, emotional and intangible -- related to what the brand represents. Thus, extending the example from above, a branded product may be a physical good (e.g., Kellogg’s Corn Flakes cereal, Prince tennis racquets, or